Albert Kong Chin-Hin
Chair/CEO
Asiawide Trends Pte Ltd

Areas of Expertise
Franchising: Full Development, Audit, Brokerage, Short-term Management Training
Branding Strategy and Implementation
Publications of Franchising & Branding Related Literature
Marketing Strategy and Product Launches
CASE TRUST Certification, SQC Certification, Customer Service Training, HR-Related consulting: Wage Restructing

Contact Details
Telephone: 67432282
Fax: 67431139
Email: albert@asiawidefranchise.com

Caleb Chua Soon Boon
Principle Consultant and Director
The Right Change Pte Ltd

Areas of Expertise
Business Excellence (SQA, SQC) Consulting
BE Niche Standards (Service, Innovation and People Developer) Consulting
Customer Experience Mgt/Service Quality Consulting
Mission, Vision and Core Values Facilitation and Consulting
Strategic Planning Facilitation
Design, Development and Delivery of Learning Interventions in the Areas of Services, Communication and Leadership Skills

Contact Details
Telephone: 6582 0021
Mobile: 9451 7122
Email: caleb@therightchange.com.sg
Website: www.therightchange.com.sg

George Wong Hock
MD and Principal Consultant
Hoclink System & Services Pte Ltd

Areas of Expertise
Singapre Quality Award (SQA) & SIngapre Quality Class (SQC)
SMART Initiatives (SME Management Action for Results)
People Developer (PD), Service Class (S-Class) and Innovation Class (I-Class)
ISO 9001:2000 Quality Management System
Team Excellence & Innovation Quality Circles (IQC)

Contact Details
Telephone: 6483 3438
Mobile: 9662 2613
Fax: 6483 3468
Email: george@ hoclink.com.sg
Website: www.hoclink.com

Suhaimi Salleh
CEO
SSA Consulting Group Pte Ltd

Areas of Expertise
Financial Controls & Procedures, Human Resource Management, Strategic Business Planning and Corporate Governance

Contact Details
Telephone: 6842 2282
Fax: 6842 2202
Email: ceo@ssagroup.com
Website: www.ssagroup.com

Alfred Lye
Group Managing Director
Service Distinction Consulting (S) PL

Areas of Expertise
Project assessment & Strategic Management
New market study & Evaluation
JV, M&A and Project Funding

Contact Details
Telephone: 6743 2282
Fax: 6383 6009
Mobile: 9665 4580
Email: alfred5@pacific.net.sg
Website:www.sdc5.com